And it deserves closer inspection. Why? Well, first, Wal-Mart represents the U.S. economy.
I have long held that the Target shopper is the Nordstrom (JWN) shopper -- that is, someone from a household with a ranch home, a 401(k) and in excess of $150,000 in annual income.
The data would say otherwise, namely that the typical Target shopper rakes in $50,000 but I don't buy it. A visit to Target represents a pricey trip, made so as every aisle is ridiculously tempting with surprises.
Burt's Bees face masks for a low, low price of $10? Sure, why not. I didn't plan on buying that, but I can't beat the price-valuation equation.
Target is not visited if someone has no money because of the temptation to spend beyond one's means in the store.
Since Wal-Mart is the U.S. economy, what it had to say regarding store traffic (slowed from the holidays), average transaction size (no real lift achieved from cheaper gas prices) and "strong" areas of the store are of great interest. Here are several key takeaways:
Sam's Club continues to be under pressure, as small business owners see no need in stocking offices with tubs of pretzels and packages of pens -- that is, if they even have an office anymore and aren't scrubbing free Wi-Fi while sending pitches inside a Starbucks (SBUX) outlet.