NEW YORK (TheStreet) -- As 2015 becomes the year of video with companies like Spotify, YouTube, Facebook (FB) and others entering or increasing their positions, Twitter (TWTR) wants you to remember it, too, is in the game.
Speaking at a J.P. Morgan tech, media and telecom conference in Boston, CFO Anthony Noto stated the San Francisco-based Twitter is already a major video platform for users, with more to come.
"Seventy percent of Twitter users are consuming video on the platform, with 90% of that on mobile." Noto said. "We feel really great about our position, but there's still a lot of work ahead of us, especially as we leverage our broader video assets."
The company owns Vine, which lets users record 15-second short loops, which Noto said is key to the younger demographic, as well as Periscope, which it purchased earlier this year.
Twitter also has Niche, which it purchased in February, which helps content creators and Vine stars match up with marketing and advertising partners.
Periscope, for those not familiar, allows users to broadcast video streams in real-time of whatever they're watching, be it a game, conference, event, etc. The live-streaming app gained significant notoriety during the Floyd Mayweather-Manny Pacquiao fight, as users streamed the fight, much to the dismay of Time Warner's (TWX) HBO and CBS's (CBS) Showtime, who broadcast the pay-per-view event live.