Reports of the partnership first surfaced in February, when Bloomberg wrote that tweets would appear on Google in real-time starting the first half of the year. Twitter then confirmed the reports in its first-quarter earnings release.
"That Google deal is all about, that relationship is about driving our total audience strategy," Twitter CEO Dick Costolo said during the first-quarter earnings call. "The goal is that people consume content and engage with that content whether they log in or not."
As of today, searches in Google's iOS and Android app, as well as on a mobile web site will reveal relevant tweets. The feature will be added to desktop and to countries beyond the U.S. in the near future.
When users tap on the tweet during a Google search, they will be taken straight to Twitter where they can see the tweet and additional content.
"It's a great way to get real-time info when something is happening," Google senior product manager Ardan Arac wrote in the official blog post announcing the news. "And it's another way for organizations and people on Twitter to reach a global audience at the most relevant moments."
Both Twitter and Google made sure to mention the ability to access Taylor Swift's tweets.
And the two companies appropriately related the news on Twitter itself: