Today's Stocks Driving Success For The Diversified Services Industry

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

One out of the three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading up 19 points (0.1%) at 18,317 as of Tuesday, May 19, 2015, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,119 issues advancing vs. 1,843 declining with 190 unchanged.

The Diversified Services industry currently sits down 0.2% versus the S&P 500, which is unchanged. Top gainers within the industry include Deluxe ( DLX), up 3.0%, Western Union ( WU), up 1.6%, Tyco International ( TYC), up 1.3% and H&R Block ( HRB), up 1.1%. On the negative front, top decliners within the industry include Abengoa ( ABGB), down 3.3%, and Avis Budget Group ( CAR), down 1.7%.

TheStreet would like to highlight 3 stocks pushing the industry higher today:

3. YY ( YY) is one of the companies pushing the Diversified Services industry higher today. As of noon trading, YY is up $1.78 (3.0%) to $61.78 on average volume. Thus far, 845,260 shares of YY exchanged hands as compared to its average daily volume of 1.8 million shares. The stock has ranged in price between $60.16-$62.82 after having opened the day at $60.27 as compared to the previous trading day's close of $60.00.

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YY Inc., through its subsidiaries, operates an online social platform in the People's Republic of China. YY has a market cap of $3.3 billion and is part of the technology sector. Shares are down 3.8% year-to-date as of the close of trading on Monday. Currently there are 5 analysts who rate YY a buy, no analysts rate it a sell, and 1 rates it a hold.

TheStreet Ratings rates YY as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the company has favored debt over equity in the management of its balance sheet. Get the full YY Ratings Report now.

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2. As of noon trading, Ulta Salon Cosmetics & Fragrances ( ULTA) is up $1.51 (1.0%) to $153.02 on average volume. Thus far, 308,472 shares of Ulta Salon Cosmetics & Fragrances exchanged hands as compared to its average daily volume of 719,000 shares. The stock has ranged in price between $150.75-$153.30 after having opened the day at $151.36 as compared to the previous trading day's close of $151.51.

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Ulta Salon, Cosmetics & Fragrance, Inc. operates as a specialty retailer in the United States. The company's stores provide cosmetics, fragrance, haircare, skincare, bath and body products, and salon styling tools. Ulta Salon Cosmetics & Fragrances has a market cap of $9.7 billion and is part of the services sector. Shares are up 18.5% year-to-date as of the close of trading on Monday. Currently there are 10 analysts who rate Ulta Salon Cosmetics & Fragrances a buy, no analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Ulta Salon Cosmetics & Fragrances as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and solid stock price performance. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results. Get the full Ulta Salon Cosmetics & Fragrances Ratings Report now.

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1. As of noon trading, MasterCard ( MA) is up $0.84 (0.9%) to $93.92 on light volume. Thus far, 1.6 million shares of MasterCard exchanged hands as compared to its average daily volume of 4.7 million shares. The stock has ranged in price between $93.15-$93.98 after having opened the day at $93.67 as compared to the previous trading day's close of $93.08.

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MasterCard Incorporated, a technology company, provides transaction processing and other payment-related products and services in the United States and internationally. MasterCard has a market cap of $104.0 billion and is part of the financial sector. Shares are up 8.0% year-to-date as of the close of trading on Monday. Currently there are 17 analysts who rate MasterCard a buy, 1 analyst rates it a sell, and 7 rate it a hold.

TheStreet Ratings rates MasterCard as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel its strengths outweigh the fact that the company is trading at a premium valuation based on our review of its current price compared to such things as earnings and book value. Get the full MasterCard Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the diversified services industry could consider iShares Dow Jones US Cons Services ( IYC) while those bearish on the diversified services industry could consider ProShares Ultra Short Consumer Sers ( SCC).

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