NEW YORK (TheStreet) -- Shares of Keurig Green Mountain Inc. (GMCR) are down by 3.86% to $90.62 on heavy volume in late morning trading on Monday, as the stock continues to tumble from Friday when analysts criticized the specialty coffee and coffee maker business over the price of its make your own soda machine, "Kold," due out later this year.
Speaking with analysts last week, Keurig said it is expecting its retail cola maker to be sold at a price between $299 and $369, CNN Money reported, adding that in contrast SodaStream (SODA), which also sells a make your own cola machine, prices its least expensive model at only $79.
"Despite learning a fair amount about the system, in some respect there were still more questions than answers (particularly related to any modeling out of the financials). While we understand management may want to hold some cards close to its vest, a skeptic might say that management doesn't have great visibility into the near/mid-term trajectory of the system," Bernstein analyst Ali Dibadj said, Barron's reported.
Separately, TheStreet Ratings team rates KEURIG GREEN MOUNTAIN INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate KEURIG GREEN MOUNTAIN INC (GMCR) a BUY. This is driven by a number of strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity and expanding profit margins. We feel its strengths outweigh the fact that the company has had lackluster performance in the stock itself."