4 Big Stocks Getting Big Attention -- and What to Do With Them

BALTIMORE (Stockpickr) -- Put down the 10-K filings and the stock screeners. It's time to take a break from the traditional methods of generating investment ideas. Instead, let the crowd do it for you.

From hedge funds to individual investors, scores of market participants are turning to social media to figure out which stocks are worth watching. It's a concept that's known as "crowdsourcing," and it uses the masses to identify emerging trends in the market.

Crowdsourcing has long been a popular tool for the advertising industry, but it also makes a lot of sense as an investment tool. After all, the market is completely driven by the supply and demand, so it can be valuable to see what names are trending among the crowd.

While some fund managers are already trying to leverage social media resources like Twitter to find algorithmic trading opportunities, for most investors, crowdsourcing works best as a starting point for investors who want a starting point in their analysis.

Today, we'll leverage the power of the crowd to take a look at some of the most active stocks on the market today.

Cisco Systems


Nearest Resistance: $30
Nearest Support: $27
Catalyst: Patent Infringement Case

Cisco Systems'  (CSCO) patent infringement case against competitor Arista Networks  (ANET) is off to a good start. Staff attorneys for the International Trade Commission have primarily sided with Cisco over interpretation of the patents that the firm is claiming Arista violated. If CSCO's claims are upheld by the commission and Arista's products are banned, Cisco could potentially see a boost in market share. That's a big driver of today's 2% big-volume pop in shares.

CSCO is testing an important resistance level at $30 this week. It's a little early to call CSCO a buy at this point, but if shares can clear that $30 price ceiling, we've got a fresh breakout buy signal on tap.

Keurig Green Mountain


Nearest Resistance: $115
Nearest Support: $94
Catalyst: Keurig Kold Presentation

Keurig Green Mountain  (GMCR) is free-falling on huge volume this afternoon, down more than 8% as I write, following the release of details on the firm's long-awaited Keurig Kold home soda machine. The Keurig Kold product has been seen as a potential game changer for GMCR and a justification for a rich valuation over the course of the last year. But the new Kold product will be rolling out much more slowly than investors expected, with units unavailable in the full retail channel until the 2016 holiday season. The revelation is a big blow that comes just weeks after a setback with the firm's second-quarter earnigns call.

GMCR's price action is in a pretty clear-cut downtrending channel. And even though shares are testing the bottom of the channel this week, I wouldn't necessarily count on that support line to hold. There's a lot of selling pressure coming into GMCR this afternoon. Caveat emptor.

Avon Products


Nearest Resistance: $9
Nearest Support: $6.50
Catalyst: Bid Hoax

Big trading volume continues for a second straight day in Avon Products  (AVP), following yesterday's apparent hoax bid for the beauty products maker. Thursday morning, an error-strewn SEC filing appeared online from an unverified firm claiming to have made a bid for AVP at $18.75 per share, but Avon denied ever receiving a buyout offer. The SEC is investigating the debacle now.

From a technical standpoint, AVP has seen volatility on the upswing since the start of the year, and yesterday's price pop wasn't particularly out of line for this stock's recent range. That uptick in volatility isn't a good thing for investors, so while there's speculation that a real buyout may be on the horizon for Avon, it's more of a lottery ticket than a high-probability trade at this point.

El Pollo Loco


Nearest Resistance: $26
Nearest Support: $20
Catalyst: Q1 Earnings

El Pollo Loco  (LOCO) isn't having a good day today. Shares of the West Coast chicken chain are down more than 14% this afternoon after it posted first-quarter earnings numbers. LOCO saw 5.1% growth in comparable store sales for the quarter, but analysts were hoping for growth to hit 5.7%. Earnings looked pretty solid, however, with profits per share coming in at 18 cents, beating Wall Street's best guess by a penny.

Still, it's hard to argue with the chart. While shares had been in a shallow uptrend since the beginning of 2015, today's big gap down means that the uptrend just got violated. Shares could test prior support at $20 from here without any big technical changes.

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

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