3 Consumer Non-Durables Stocks Nudging The Industry Higher

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

Two out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading down 8 points (0.0%) at 18,060 as of Wednesday, May 13, 2015, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,739 issues advancing vs. 1,263 declining with 123 unchanged.

The Consumer Non-Durables industry currently sits up 0.2% versus the S&P 500, which is up 0.1%. A company within the industry that increased today was International Paper ( IP), up 0.9%. A company within the industry that fell today was VF ( VFC), up 1.8%.

TheStreet would like to highlight 3 stocks pushing the industry higher today:

3. Goodyear Tire & Rubber ( GT) is one of the companies pushing the Consumer Non-Durables industry higher today. As of noon trading, Goodyear Tire & Rubber is up $0.72 (2.4%) to $30.31 on heavy volume. Thus far, 3.5 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3.3 million shares. The stock has ranged in price between $29.66-$30.40 after having opened the day at $29.81 as compared to the previous trading day's close of $29.59.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Goodyear Tire & Rubber has a market cap of $8.0 billion and is part of the consumer goods sector. Shares are up 4.2% year-to-date as of the close of trading on Tuesday. Currently there are 4 analysts who rate Goodyear Tire & Rubber a buy, 1 analyst rates it a sell, and 3 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, notable return on equity, attractive valuation levels and good cash flow from operations. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Goodyear Tire & Rubber Ratings Report now.

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2. As of noon trading, Ecolab ( ECL) is up $0.58 (0.5%) to $114.03 on light volume. Thus far, 380,101 shares of Ecolab exchanged hands as compared to its average daily volume of 1.3 million shares. The stock has ranged in price between $113.19-$114.08 after having opened the day at $113.58 as compared to the previous trading day's close of $113.45.

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Ecolab Inc. provides water, hygiene, and energy technologies and services for customers worldwide. The company operates in four segments: Global Industrial, Global Institutional, Global Energy, and Other. Ecolab has a market cap of $33.8 billion and is part of the consumer goods sector. Shares are up 8.7% year-to-date as of the close of trading on Tuesday. Currently there are 12 analysts who rate Ecolab a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Ecolab as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, notable return on equity, increase in stock price during the past year and expanding profit margins. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Ecolab Ratings Report now.

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1. As of noon trading, Kimberly-Clark ( KMB) is up $1.11 (1.0%) to $110.86 on average volume. Thus far, 696,917 shares of Kimberly-Clark exchanged hands as compared to its average daily volume of 1.6 million shares. The stock has ranged in price between $110.60-$111.55 after having opened the day at $111.00 as compared to the previous trading day's close of $109.75.

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Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care, consumer tissue, and K-C professional products worldwide. It operates through three segments: Personal Care, Consumer Tissue, and K-C Professional. Kimberly-Clark has a market cap of $40.0 billion and is part of the consumer goods sector. Shares are down 4.9% year-to-date as of the close of trading on Tuesday. Currently there are 2 analysts who rate Kimberly-Clark a buy, no analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Kimberly-Clark as a hold. The company's strengths can be seen in multiple areas, such as its notable return on equity, expanding profit margins and growth in earnings per share. However, as a counter to these strengths, we also find weaknesses including generally higher debt management risk, weak operating cash flow and relatively poor performance when compared with the S&P 500 during the past year. Get the full Kimberly-Clark Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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