Google, Facebook Take Lead in Ads, Leave TV and Newspapers Behind

NEW YORK (TheStreet) -- The numbers are in, and they don't lie: Google (GOOG) and Facebook (FB) are taking more of the media world's advertising sales, making life increasingly difficult for television owners and newspaper publishers.

Google not only is the world's biggest media company, it's leaving everyone else in the dust. In terms of revenue, the search engine giant is now 136% bigger than its nearest competitor, Walt Disney (DIS), owner of ESPN and Marvel Studios.

And if that isn't enough to make a TV executive cry, it's bigger than a combined Disney and Comcast (CMCSA), owner of Universal Studios and NBC, according to a report from ZenithOptimedia that ranks companies by revenue from businesses that support advertising.

Google's ascendancy is due in part to the proliferation of smartphone and tablets, which rely on the company's search engine to feed mobile consumers the information they need to make purchases large and small, said the ZenithOptimedia report published on Monday. Using information about location and preference, Google is able to target consumers with relevant display ads.

But while Google extended its lead over Disney during 2014, Facebook made the biggest leap, growing its mobile revenue by 63%. Facebook's ascendancy to the world's tenth-largest media company, according to ZenithOptimedia, is similarly based on the ever-widening usage of mobile technology devices, and the company's success at getting users to repeatedly visit its Web site throughout the day.

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