NEW YORK (TheStreet) -- Shares of JD.com (JD) were gaining 1.5% to $34.23 Monday after the Chinese online direct sales company announced a new partnership with luxury eyewear producer Luxottica (LUX).
As part of the new partnership, JD.com customers will be able to buy luxury sunglasses from Luxottica brands including Ray-Ban, Oakley, and Vogue. Most of the products will be sold through JD.com's direct sales channel and will let Luxottica leverage the Chinese company's nationwide logistics that include same- and next-day shipping.
"We're delighted to be partnering with Luxottica, the clear global leader in luxury eyewear, to expand our offering in this market that is rapidly growing among Chinese consumers," JD.com Vice President Lijun Xin said in a statement. "Partnerships with leading luxury producers such as Luxottica underline the trust that our global partners have in JD.com, not only to drive sales, but also to provide consumers guaranteed authentic products and the best possible brand experience."