NEW YORK (TheStreet) -- Shares of Whirlpool Corp.  (WHR) may trade higher in Friday's session after the appliance maker had coverage initiated by analysts at RBC Capital this morning.

The firm set an "outperform" rating on shares, calling Whirlpool an exceptionally well-managed company.

RBC believes Whirlpool will benefit from a favorable competitive environment in North America.

Benton Harbor, MI-based Whirlpool Corporation is a manufacturer and marketer of major home appliances. The company manufactures products in 11 countries and markets products under brand names including Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Bauknecht, Brastemp, and Consul.

Shares closed at $182.52 in yesterday's session.

Insight from TheStreet's Research Team:

Paul Price commented on Whirlpool on a recent post on Here is what Price had to say about the stock:

Appliance manufacturer Whirlpool took a big hit Tuesday morning. The stock dropped more than $17 (8.6%) after management reported first-quarter numbers and reduced guidance for the full year.

Quarterly EPS came in at $2.14 (adjusted) vs. a $2.49 estimate. On that adjusted basis, the new 2015 range is $12 to $13, down from $14 to 15. GAAP earnings are now called as $9 to $10.

A Real Money Pro subscriber e-mailed me to ask if WHR was now worth buying. To answer that question, you need to know where Whirlpool's typical valuation fell at key previous turning points for the stock.

WHR has never been a high-multiple name. From 2010 to 2014, it averaged just a 10.8x P/E. WHR's typical yield during that post-recession environment was 2.22%.

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