How 'Star Wars' Is Poised to Help Electronic Arts, Following Its Strong Results

NEW YORK (TheStreet) -- As excitement grows for the December film release of Star Wars: The Force Awakens, Electronic Arts (EA) expects the upcoming debut of its Star Wars: Battlefront title to be a bellwether of the video-game giant's success later this year.

EA's new Star Wars game is slated to arrive in November, just a few weeks in advance of The Force Awakens' Dec. 18 opening date. Late on Tuesday, the compny's CEO, Andrew Wilson, said expectations for Battlefront have risen so high that in the three weeks since EA's trailer for the game appeared, it "has been watched more than 29 million times date across social platforms."

The Force Awakens is being produced by Lucasfilm, which was purchased by Walt Disney (DIS) in 2012 for $4 billion in cash and stock.

Wilson, who said EA would show more of Battlefront at the upcoming E3 conference scheduled to be held in Los Angeles next month, discussed the new title and other company matters on a conference call to discuss EA's fiscal 2015 fourth-quarter results.

Michael Pachter, who covers EA for Wedbush Securities, said the importance of the upcoming Star Wars title for the company's business can't be overstated. The video-game giant forecast revenue of $4.4 billion for fiscal 2016, a rise from the $4.32 billion it reported for its just-completed fiscal 2015. Pachter said EA's growth is expected to come primarily from its "Star Wars" game license.

Pachter left his outperform rating on EA's stock unchanged but raised his price target on the company's shares to $70 from $55.

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