GE will be working with a Qualcomm subsidiary, Qualcomm Atheros, to bring indoor positioning technology to major retailers, which will allow the retailers to pinpoint a shopper's location and use mobile apps to personalize the consumer's in-store experience.
By working with the chipmaker GE will use technology embedded in its new commercial LED bulbs that will create unique pulse patters to "talk" to shoppers' smartphones and tablets, GE said in a statement.
"Today's consumers want a customized experience-from the news they read, to the games they play, to the products they buy, they expect technology-driven personalization. Working with Qualcomm Atheros, GE is harnessing the power of our commercial LED lighting to give retailers the opportunity to create an enhanced experience for shoppers securely, while respecting their privacy," Jeff Bisberg, Global General Manager, Indoor Location, GE Lighting, said in a statement.
GE also announced a tie-up with iPhone maker Apple in which it will produce an LED bulb compatible with Apple's connected device platform. The Apple device has yet to launch.
"GE's plans to engineer intelligent, color-changing LED lighting compatible with Apple's HomeKit during GE's Connected Future event, unveiling LED-enabled intelligent environments capabilities for cities, buildings and homes, GE said in a statement.
Shares of GE are down by 0.13% to $27.27 in mid-day trading on Monday.