NEW YORK (TheStreet) -- Twitter (TWTR) continues to struggle in its efforts to monetize use of its services, said TheStreet's Jim Cramer, portfolio manager of the Action Alerts PLUS portfolio, on CNBC's "Mad Dash" segment.
Cramer said some people seem to think that with the stock at recent low levels, Twitter's management can simply turn the company around. He noted that analysts at Stifel Nicolaus boosted their rating on the stock to hold from sell on Monday.
A brutal selloff last week caused shares of Twitter to plunge more than 25%. The stock was up 41 cents, or 1.1%, at $38.25 shortly after 11 a.m. EDT Monday.Cramer wondered aloud how Twitter could struggle to monetize its platform, even when popular events drive a "huge number" of tweets. He pointed to the boxing match between Floyd Mayweather and Manny Pacquiao and the Kentucky Derby as examples.
"We're struggling with how to grade this company, and I think that's part of the problem," he said.
Cramer turned his attention to Disney (DIS), which is up 0.75% on Monday, after analysts at UBS reiterated their buy rating and raised their price target on the stock to $125 from $116.
Investors should keep in mind that Disney doesn't tend to have a big move higher following its earnings results, Cramer said. Instead, investors should look to buy the stock on a possible dip.
The company will now report its earnings earlier than expected, on Tuesday morning.
The Avengers movie reported a "remarkable" weekend box office result of $188 million, despite such a sports-packed weekend, Cramer added.
"There's still so much in the pipeline," Cramer said, pointing to the company's Star Wars franchise and its upcoming theme park in Shanghai.
It will be interesting to see if lower gas prices helped drive theme park attendance in the U.S., he said.