NEW YORK (TheStreet) -- Disney (DIS) shares are up 0.83% to $109.62 in afternoon trading on Friday, the session after the company's highly anticipated 'Avengers 2: Age of Ultron' movie dominated the Thursday night box office to the tune of $27.3 million, placing it sixth all time for Thursday night preview debuts.
The film is the sequel to the highly successful 'Marvel's the Avengers', which brought in over $1.5 billion at the worldwide box office, and is expected to be one of the biggest films of the summer movie season. The original 'Avengers' film, released in 2012, holds the record for the largest opening weekend ever with $207.4 million brought in following its release.
The $27.3 million first night take for the new 'Avengers' film projects to full weekend receipts between $230 million and $306 million, according Forbes.
Marvel Studios, which Disney bought for $4 billion in 2009, holds three of the top 10 all time biggest opening weekend slots, according to Box Office Mojo. The Avengers and Iron Man 3 hold the top two all time opening weekend grossing spots respectively with 2004's Spider Man 3 coming in at number eight with an opening weekend take of over $151 million.
Ticket sales for the movie industry this year are expected to rise 6% to more $11 billion, which would set a record.
TheStreet Ratings team rates DISNEY (WALT) CO as a Buy with a ratings score of A+. TheStreet Ratings Team has this to say about their recommendation: