NEW YORK (TheStreet) -- With $350,000 ringside seats and record-breaking pay-per-view orders expected, the May 2 prizefight between Floyd Mayweather, Jr. and Manny Pacquiao will be the richest boxing event in history. It also could outpace the gold standard when it comes to rich sporting events: the NFL's Super Bowl.
"The 2014 Super Bowl generated $500 million in revenue from tickets, broadcasters and more, and the Mayweather-Pacquiao has a chance to challenge that figure," said Kurt Badenhausen, a Forbes senior editor who covers the business of sports.
Despite a bizarre ticket debacle -- they only just now went on sale last week with astronomical price tags -- tickets sold out in seconds for an official total live gate of $72 million, nearly three times the previous $20 million record set by Mayweather and Saul Alvarez two years ago. (For desperate fans, there are some available on the secondary market, but at sky-high prices.)
Ticket sales, foreign broadcast rights and other revenues are expected to come to about $130 million. But the real money is in pay-per-view proceeds.
"It's the biggest fight I've ever seen in my whole life," boxing promoter and former head of HBO boxing Lou DiBella said. "I remember as a kid, Ali-Frazier, hearing how big of an event that was. I was around a lot of big fights, but the enormity of this blows my mind."
The two richest fights in history -- each with Floyd Mayweather on the bill -- grossed $130 million (from 2.5 million total buys, a record) and $150 million (2.25 million) from pay-per-view, respectively.
Even with a record-high $99.95 price tag, Mayweather-Pacquiao is expected to crush those numbers for buys, as well.
"I think it's gonna do over four million, it might be closer to five million," the fight's promoter Bob Arum said during an ESPN broadcast last month.
While Arum's assessment of how high it will go should be taken with caution, others say records will be broken.