Over the course of the last month, Webimax, the Camden, N.J.-based digital agency at which I'm CEO, attempted to spend thousands on Facebook ads, but due to an error on Facebook's end, some of our ad campaigns -- and therefore the spends -- were abruptly frozen. As we were scrambling to fix the issues, there was no live support to get our ads running, emails went unanswered and our requests for support were met with automated messages that provided no solutions. Facebook missed out on tens of thousands of dollars from us. Even after the problem was resolved, Facebook blew off three scheduled "Ad Specialist" calls.
In a stark contrast, Google has become extremely available to advertisers, like those we service, offering an array of new products and additional support to its customer base. (That said, the new ad products haven't resonated well with audiences and are not viable for many ad campaigns.) While marketers continue to place a large emphasis on Google's AdWords platform, which is extremely efficient, a lot of money is moving out of those budgets and into Facebook as it has become the more viable mobile platform.
With more digital ad budgets shifting away from Google and into Facebook's ad platform, is it possible that Facebook simply can't meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies like ours control a large portion of Facebook's revenue, so it's easy to imagine that the company could be leaving millions of dollars on the table.