Ascent Solar Technologies, Inc. (NASDAQ: ASTI), a developer and manufacturer of state-of-the-art, flexible thin-film photovoltaic modules integrated into the company's EnerPlex™ series of consumer products, announced today the company's EnerPlex products have been launched at Cabela's® ( www.cabelas.com). Cabela's, The World's Foremost Outfitter®, is the largest direct marketer of hunting, fishing, camping, and related outdoor merchandise. Founded in 1961, Cabela's has become one of the most well-known outdoor recreation brands, with 67 superstores throughout North America. "Cabela's has long been known as a premier outfitter for outdoorsmen, providing all the necessary gear for any adventure," said Richard Hashim, General Manager of EnerPlex. "EnerPlex's partnership with Cabela's is the first major step in our plans to support the fast growing outdoor portable power market and will provide their customers with lightweight and powerful solutions for all of their portable charging needs. The EnerPlex product line is well suited for use in the outdoors, no matter what activity, and launching with Cabela's will allow EnerPlex to further reach those consumers who rather spend their recreation time outdoors." "We are proud to offer Ascent's innovative flexible solar technology at Cabela's," said Chris Ross, Cabela's category manager for camping accessories and cutlery. "We feel this product line will complement our customers' outdoor lifestyle." "Outdoor recreation product sales represent more than $120 billion in annual spending by American consumers and many of those products purchased require power, from GPSs, radios, lanterns, flashlights and many others; the EnerPlex line of solar and battery charging products offers solutions covering the entire range of electronics used in the outdoors, ensuring that consumers are never without power, even if they are off the grid," Hashim said. About Ascent Solar Technologies and EnerPlex: Ascent Solar Technologies, Inc. is a developer of thin-film photovoltaic modules with substrate materials that are more flexible, versatile and rugged than traditional solar panels. Ascent Solar modules can be directly integrated into consumer products and off-grid applications, as well as aerospace and building integrated applications. EnerPlex is the brand of the consumer products and is a division of Ascent Solar. Ascent Solar and EnerPlex are headquartered in Thornton, Colorado. For more information, go to www.goenerplex.com and www.ascentsolar.com. About Cabela's: Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as The World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.
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