SAN DIEGO, CALIF. (TheStreet) -- You know those stories you see in News Feed that highlight when a Facebook (FB) friend has commented on or "liked" something? They're junk -- at least that's the latest message coming from Facebook.
The social network said Tuesday that it will demote or remove these types of stories in an effort to select only the very best content to show its 1.39 billion users. The change, which is sandwiched in with two other News Feed tweaks, may sound like a welcome improvement for users, but it could penalize content shared by businesses who operate company profiles, or "Pages," on the social network.
Businesses and publishers, as a result of this News Feed change, could find the need to pay for ads on Facebook to promote their content. While these organizations may balk at such a move, Facebook investors are likely to applaud it since it could theoretically drive more revenue to the company.
"Many people have told us they don't enjoy seeing stories about their friends liking or commenting on a post. This update will make these stories appear lower down in News Feed or not at all, so you are more likely to see the stuff you care about directly from friends and the pages you have liked," Facebook announced in a blog post.
As a result, some businesses may find that their content is promoted less often in News Feed, which will amount to fewer likes, comments, and shares. For those attempting to drive traffic back to websites, it could mean fewer clicks too. "In some cases, post reach and referral traffic could potentially decline," the company said.