ST. PAUL, Minn., April 15, 2015 /PRNewswire/ -- App Data Room announces the release of the latest version of its Media Manager content management system. This new version is built on an API platform that will facilitate fuller integration of sales and marketing automation systems, CRM and customer databases, as well as content libraries including SharePoint. App Data Room believes these improvements will meet customer demands and will help the already expanding company accelerate its rate of growth.
Initially a response to a client's need for an effective, iPad-compatible sales app, App Data Room has grown into a leading platform for managing and delivering marketing material. The company, led by CEO Orrin Broberg, is built around a breakthrough product for salespeople. Available as a native app for iOS, Android and Windows 8, App Data Room is now used by more than 100 companies worldwide and boasts more than 20,000 registered users. The introduction of the iPad in 2010 and its wide adoption by business in 2011 created demand for a simple, cost-effective way to build and manage a sales app. App Data Room was born from a need expressed by Oticon, a client of Meditech Communications, for an iPad app to present the rich media produced by Meditech. By constantly listening to customer feedback and creating improvements with the help of a cutting edge development team, App Data Room has grown into a multi-functional platform that gives businesses and their sales staff the ability to present, deliver, and manage marketing content at every stage of the sales process - with full analytics. App Data Room launched as a stand-alone company in 2013, and doubled its size in its first year. Since then, it has continued to grow by adding new features and functionality while remaining focused on simplicity and ease of use.