The social network certainly hopes so. The company is anxious to be your one-stop shop for the day's news and is reportedly in talks with media outlets including New York Times Co. (NYT), BuzzFeed, and National Geographic to host articles inside of Facebook. In theory, that means you wouldn't need to leave the social network to get your news fix.
The company's latest push to be synonymous with digital news is its most aggressive yet. Previously, Facebook tweaked its formula for ranking items in its News Feed to feature news articles more prominently. And much like Twitter (TWTR), Facebook also now highlights the most talked about, or "trending," stories on the social network.
When it comes to serving up digital news, however, Facebook is going head to head with Twitter (TWTR), LinkedIn (LNKD), and even Snapchat, all of which have made their own efforts to court readers. Snapchat, for instance, is appealing to the fleeting attention spans of tweens and teens with Discover a feature that showcases disappearing stories and videos from major media companies.
Meanwhile, Twitter, which has a reputation for distributing news as it happens, is testing ways to bundle up tweets and may be exploring a "Twitter Daily Edition." And LinkedIn continues to push business news with its Pulse e-magazine and an expanding "Influencer" program that gets well-known personalities to publish on the professional network.