NEW YORK (TheStreet) -- BlackBerry (BBRY) has had a tough time competing with Apple (AAPL) and Google (GOOG) when it comes to market share for smartphones. But according to this year's Net Promoter Consumer Study, BlackBerry has increased its customer loyalty score more than any other brand or company in the report.
That is certain to be good news for company that has had more than its share of stumbles in recent years.
The Net Promoter Consumer Study, which is compiled by Satmetrix, determines customer loyalty for individual companies by asking more than U.S. consumers how likely they are to recommend the company to a friend on a scale of 0 to 10. The Net Promoter Score, or NPS, is calculated by subtracting the percentage of consumers who select 0 to 6 from the percentage of consumers who select 9 or 10.
While BlackBerry still comes in last place among the seven smartphone companies that Satmetrix surveys, it increased nearly 15 points from last year, scoring an NPS of 28 this year. While the company still has a ways to go, the NPS improvement is a good indication of a turnaround.
"BlackBerry was in a lot of trouble only a year ago and they seem to have recovered," said Brendan Rocks, data scientist at Satmatrix. "It appears that the quality of screen viewing was the main thing that changed for BlackBerry in particular."
For the online shopping category, Amazon (AMZN) took the number one spot for the fourth year in a row (Satmetrix has only tracked the online shopping category for four years) with an NPS of 69. Zappos.com, which is actually owned by Amazon, came in second with a score of 57. Then comes Barnes & Noble (BKS) with a score of 45 and Target (TGT) at 43. eBay (EBAY) got an NPS of 38, Wal-Mart (WMT) got a 37, Best Buy (BBY) got a 31, Overstock (OSTK) got a 24, and Google Shopping came in last with an 11.