NEW YORK (TheStreet) -- Uber, Snapchat, Pinterest, Airbnb are all start-up companies that investors and the media love to talk about given their multi-billion dollar valuations. But what about the smaller startups quietly making a name for themselves?
There is a bevy of smaller -- relatively speaking -- billion-dollar companies doing exciting things.
We've culled The Wall Street Journal's billion-dollar startup club, a list that tracks venture-backed private companies valued at $1 billion or more. Of the 78 companies spanning a variety of sectors and industries on the list -- as of March 2015 -- 23 start-ups were valued at exactly $1 billion.
And they're worth knowing more about. Here's the list.
Equity funding: $20 million (3 rounds)
Founded: 2009 (renamed Home24 in 2012)
Competitors: IKEA, AmbienteDirect.com, Avandeo, Made.com
Investors: Investment AB Kinnevik, JPMorgan Chase, REWE, Rocket Internet, Zimmermann Investment
Home24.com is a Berlin, Germany-based furnishing and design Web site.
Equity funding: $112 million (3 rounds)
Competitors: Daum Kakao and Naver
Investors: DS Asset Management, DSC Investment, Formation8 Partners, LB Investment, SL investment, Stonebridge Capital
Yello Mobile is a mobile business platform comprised of 54 companies and 33 services, based in Seoul, South Korea. Yello Mobile's strategy is to "invest in the fast growing sectors of mobile and digital," according to its Web site. The company aims to be the No. 1 mobile media group - the umbrella to a shopping portal, mobile new media, advertising and digital marketing, online travel and business.
Equity funding: $72 million (3 rounds)
Founded: 2009 (launched 2010)
Investors: Greenspring Associates, New Enterprise Associates, Pelion Venture Partners, Union Square Ventures, Venrock
Looking to "build a better Internet," CloudFlare is a web performance and security company. The San Francisco-based firm began as a cybersecurity company, but morphed into a content delivery network as well as domain name server provider that can improve the performance and protect any online site.
Equity funding: $302 million (5 rounds)
Competitors: Microsoft, Google
Investors: Allen & Co., China Broadband Capital Partners, DoCoMo Capital, Harbor Pacific Capital, m8 Capital, Meritech Capital Partners, m8 Capital, Morgenthaler Ventures, Sequoia Capital, T. Rowe Price, Valiant Capital Partners
Evernote is a note-taking app that can live across technology platforms, including smartphone, tablet and computer. The company has more than 400 employees and is headquartered in Redwood City, Calif.
5. Good Technology
Equity funding: $388 million (13 rounds)
Competitors: Symantec, MobileIron, Blackberry
Investors: @Ventures, Allegis Capital, Altitude Capital Partners, Angel Investors, Attractor Investment Management, Bessemer Venture Partners, Blueprint Ventures, Comdisco Ventures, Draper Fisher Jurvetson, ePlanet Capital, Fremont Ventures, GE Capital, Equity, GKM Venture Partners, Industry Ventures, Labrador Ventures, Leland Stanford Junior University, McAfee, Meritech Capital Partners, New Enterprise Associates, Novus Ventures, Oak Investment Partners, Trinity Ventures, VantagePoint Capital Partners, Vector Capital, Walden Venture Capital, Wheatley Partners
Good Technology is a Sunnyvale, Calif.-based company that provides a secure mobility platform for enterprises and governments worldwide. The company filed for an IPO in May 2014. As of Dec. 31, it said it had 6,200 active customers in 189 countries, of which half operate in regulated industries with "stringent security requirements" such as financial services, health care and government. It cites the U.S. Department of Defense, the U.S. Department of Homeland Security and the U.S. Air Force as customers, according to its registration filing with the SEC.
Equity funding: $200 million (6 rounds)
Competitors: Ticketmaster, Sosh
Investors: DAG Ventures, Sequoia Capital, T. Rowe Price, Tenaya Capital, Tiger Global Management
Eventbrite is an online global ticketing and event marketplace that enables event planners to plan, promote, and sell tickets to events -- from photography and yoga classes, to concerts and festivals. Since 2006, the platform has processed over 200 million tickets and registrations worldwide, totaling $3.75 billion in gross ticket sales, the San Francisco says.
Equity funding: $367 million (5 rounds)
Competitors: Facebook, Kik, Snapchat, Microsoft's Skype, WhatsApp
Investors: Access Industries, Alibaba Group, Draper Fisher Jurvetson, Qualcomm Ventures, TransLink Capital
Tango is a free mobile messaging app. The company is based in Mountain View, Calif.
Equity funding: $139 million (4 rounds)
Competitors: Lattice Engines, Fliptop
Investors: Acadia Woods Partners, Epic Ventures, Hummer Winblad Venture Partners, Kleiner Perkins Caufield & Byers, Polaris Partners, Salesforce.com, USVP, Zetta Venture Partners
InsideSales.com crunches data for to reveal sales trends to fuel sales growth through predictive sales communication, gamification and hiring. The big data company is headquartered in Provo, Utah.
Equity funding: $200 million (4 rounds)
Competitors: Meilishuo, Koudai, Taobao (Alibaba)
Investors: Banyan Capital, Bertelsmann Asia Investment, Hopu Investments Management, IDG Capital Partners, Qiming Venture Partners, Trust Bridge Partners
Mogujie.com is a Chinese Pinterest-like social network that focuses on women's fashion.
Equity funding: $245 million (6 rounds)
Competitors: Supercell, King Digital Entertainment, Zynga
Investors: Alibaba Group Holding, Betfair Group, Canaan Partners, Google Ventures, Intel Capital, Metro-Goldwyn-Mayer, Performance Equity Management, Pinnacle Ventures, Redpoint Ventures, SK Telecom Ventures, Warner Bros. Entertainment
Kabam is a mobile gaming company with free to play games such as Kingdoms of Camelot and Dragons of Atlantis. The company has partnered with Hollywood studios for mobile and Web games based on The Hobbit, Fast and Furious 6 and The Godfather. The company is based in San Francisco.
Equity funding: $284 million (7 rounds)
Competitors: Symantec, Trend Micro
Investors: Accel Partners, Andreessen Horowitz, Bezos Expeditions, Deutsche Telekom, Goldman Sachs, Greylock Partners, Index Ventures, Khosla Ventures, Mithril Capital, Morgan Stanley, Qualcomm Ventures, T. Rowe Price Associates, Trilogy Partnership, Wellington Management
Mobile security company, Lookout predicts and stops mobile attacks from harming smartphones. The San Francisco-based company's app is used both for personal and enterprise purposes. In January, Lookout announced a platform to address the government marketplace. Used by more than 60 million people, the software is pre-installed in AT&T (T) Android phones as well as Samsung devices. However, while Lookout offers an iPhone app, "Apple's operating system prevents it from accessing as much data about other apps," according to the Journal.
Equity funding: $250 million (4 rounds)
Competitors: Beachmint, Stitch Fix, Gilt Groupe
Investors: Intelligent Beauty, Matrix Partners, Passport Special Opportunities Fund, Rho Ventures, Shining Capital Management, Technology Crossover Ventures
JustFab is a lifestyle fashion company that offers an online shopping experience curated for the user with styling advice and recommendations from experts and fashion consultants. The El Segundo, Calif.-based company has a few sites including: JustFab, FabKids, ShoeDazzle and Fabletics, which some celebrity heavy hitters behind them. Just Fab's creative director is Kimora Lee Simmons. ShoeDazzle was co-founded by Kim Kardashian. Fabletics was co-founded by actress Kate Hudson.
13. Honest Co.
Equity funding: $122 million (4 rounds)
Competitors: Procter & Gamble, Seventh Generation, Earth's Best, Kimberly-Clark
Investors: Dragoneer Investment Group, General Catalyst Partners, Iconiq Capital, Institutional Venture Partners, Lightspeed Venture Partners, Pritzker Group Venture Capital, Wellington Management
Honest Co. was co-founded in 2011 by actress Jessica Alba. The company sells eco-friendly (and baby sensitive) diapers, wipes and other baby products, bath essentials, cleaning products and vitamins, among other things, online and through major retailers like Target (TGT).
Equity funding: $194 million (3 rounds)
Competitors: Intuit, Lendingtree, Quizzle, Credit Sesame
Investors: 500 Startups, Felicis Ventures, Founders Fund, Google Capital, QED Investors, Ribbit Capital, Susquehanna Growth Equity, SV Angel, Tiger Global Management
Credit Karma is a free web-based credit and financial management tool for consumers.
Equity funding: $220 million (2 rounds)
Competitors: Looker, SurveyMonkey
Investors: Accel Partners, Sequoia Capital
Qualtrics is a software company that provides market research and customer analytics for companies and universities. The company says more than 50% of Fortune 100 companies are among its 6,000 customers. It also says that major universities, including 99 of the top business schools, use its platform.
Equity funding: $50 million (2 rounds)
Competitors: Dell, Logitech, Fitbone, Jawbone
Investors: IDG-Accel, Intel Capital, Heliconia Capital Management (Temasek)
Razer, based in Carlsbad, Calif., designs and sells optimized connected devices and software for gamers.
Equity funding: $122 million (3 rounds)
Competitors: Amazon.com, eBay, Square
Investors: Bessemer Venture Partners, Felicis Ventures, FirstMark Capital Georgian Partners, Insight Venture Partners, OMERS Ventures
Shopify helps small and mid-size businesses as well as larger companies create and maintain their Web sites by offering a professional online storefront, payment point-of-sale systems for the web and a card reader to process credit card transactions via a smartphone. The Ottawa, Canada-based company credits well-known companies including Tesla (TSLA), PepsiCo's (PEP) Gatorade, Wikipedia, the Los Angeles Lakers and fitness franchise CrossFit among its 150,000 customers.
Equity funding: $277 million (5 rounds)
Competitors: Uber, TaxiSure, Meru Cabs
Investors: Matrix Management, Sequoia Capital, Softbank, Steadview Capital, Tiger Global Management
Olacabs is a smartphone app-based service that allows customers to hire taxis, auto rickshaws or rent a car in India.
Equity funding: $277 million (5 rounds)
Competitors: Spotify, Pandora, Amazon.com
Investors: Access Industries, America Movil, DN Capital Limited, Institutional Venture Partners, Kleiner Perkins Caufield & Byers, Lynx New Media Ventures, Soft Park IDG Ventures China, Sony Music Communication, Universal Music Group
Shazam is a mobile app that identifies music and TV available to help users "name that tune" for both Apple and Android phones. In fact, Shazam was one of the first apps for the Apple App Store in 2008. According to the Journal, today it takes "an average of four seconds for Shazam to 'listen' to recorded music and match it against its database of 35 million songs."
Equity funding: $124 million (2 rounds)
Competitors: Lamahui.com, Red Baby, Babytree.com
Investors: Husor (parent company), Banyan Capital, Capital Today, IDG Capital Partners, New Horizon Capital
Beibei is a Chinese children's and baby goods e-commerce site, started by a former Alibaba (BABA) employee. The Web site is aimed at the country's young middle-class parents catering to those "on high alert over the safety and quality of products for their children," the Journal said.
Equity funding: $340 million (4 rounds)
Competitors: Uber, EasyTaxi
Investors: GGV Capital, Hillhouse Capital, Qunar Cayman Islands, Softbank, Tiger Global Management, Vertex Venture Holdings
Grabtaxi is also a taxi booking service that operates in Southeast Asia. Unlike Uber, which has been aggressively expanding in Southeast Asia, but facing standoffs with international regulators over complying with local laws, Grabtaxi has been working closely with government officials, the Journal said.
Equity funding: $276 million (5 rounds)
Competitors: EMC, NetApp, Nutanix
Investors: Accel Partners, Charles River Ventures, DFJ Growth, Kleiner Perkins Caufield & Byers, Meritech Capital Partners, Swisscom Ventures, Waypoint Capital
SimpliVity is a data storage company based in Wesborough, Mass. The company offers "hyperconverged infrastructure and data architecture that simplifies IT, operations and data," it said.
Equity funding: $195 million (5 rounds)
Competitors: Moda Operandi, Neiman Marcus, Net-A-Porter
Investors: Conde Nast International, Virtruvian Partners, DST Global, Advent Venture Partners, Index Ventures, Novel TMT and e.ventures
Targeting fashion-forward consumers, Farfetch is an e-commerce site for domestic and international boutiques that sell high-end luxury goods that typically can't be found elsewhere on the Web.