NEW YORK (TheStreet) -- Uber, Snapchat, Pinterest, Airbnb are all start-up companies that investors and the media love to talk about given their multi-billion dollar valuations. But what about the smaller startups quietly making a name for themselves?
There is a bevy of smaller -- relatively speaking -- billion-dollar companies doing exciting things.
We've culled The Wall Street Journal's billion-dollar startup club, a list that tracks venture-backed private companies valued at $1 billion or more. Of the 78 companies spanning a variety of sectors and industries on the list -- as of March 2015 -- 23 start-ups were valued at exactly $1 billion.
And they're worth knowing more about. Here's the list.
Equity funding: $20 million (3 rounds)
Founded: 2009 (renamed Home24 in 2012)
Competitors: IKEA, AmbienteDirect.com, Avandeo, Made.com
Investors: Investment AB Kinnevik, JPMorgan Chase, REWE, Rocket Internet, Zimmermann Investment
Home24.com is a Berlin, Germany-based furnishing and design Web site.
Equity funding: $112 million (3 rounds)
Competitors: Daum Kakao and Naver
Investors: DS Asset Management, DSC Investment, Formation8 Partners, LB Investment, SL investment, Stonebridge Capital
Yello Mobile is a mobile business platform comprised of 54 companies and 33 services, based in Seoul, South Korea. Yello Mobile's strategy is to "invest in the fast growing sectors of mobile and digital," according to its Web site. The company aims to be the No. 1 mobile media group - the umbrella to a shopping portal, mobile new media, advertising and digital marketing, online travel and business.