NEW YORK, March 16, 2015 /PRNewswire/ -- Fitmoo, Inc. today announced the launch of the Fitmoo social commerce platform, available on both desktop and mobile, creating the first agnostic technology platform to organize, socialize and monetize the fitness industry. Fitmoo has spent the last two years creating a next-generation social network for fitness that is inclusive of a customized selling and shopping experience for every user. Integrated with channels like Facebook, Instagram, Pinterest, Twitter, and Google, anyone can create a Fitmoo login by visiting www.Fitmoo.com or by downloading the Fitmoo mobile app on the AppStore or GooglePlay. Merchants can also apply to sell on Fitmoo by going to about.fitmoo.com/brands.
"Built on top of a social framework, Fitmoo is an entirely new distribution concept coined 'social distribution.' Using Fitmoo's proprietary 'endorsement' feature, influencers have an opportunity to turn their followings into a business," said Jeff Dyment, founder and CEO of Fitmoo. Along with shopping, selling, and getting compensated for referrals on Fitmoo, users can socialize, search and discover people, gyms and brands, create and join groups and document their fitness journey. "Fitmoo aggregates the fragmented fitness community into a one-stop-shop for everything fitness." Dyment notes that the existing model for distribution of goods and services is inefficient, resulting in unsold inventory, unnecessary expense and limited exposure to new customers. Examples of ineffective distribution are the estimated $5.8 billion left on the table annually from unsold spots in fitness classes, the estimated $7.3 billion spent on wholesale distribution of fitness apparel, gear and products, and the $19.66 billion turned over every year of gym memberships. Democratizing distribution through social networks, Fitmoo provides a solution for merchandise to get distributed to a global audience of active lifestyle participants who evangelize and socialize what they love, including gear, apparel and nutrition products. Fitmoo evens the playing field for smaller brands, gym operators and event managers who typically have limited capital resources, by offering a low-/no-cost means to distribute product. "Brands and merchants now have direct access to massive armies of like-minded shoppers and distributors, directly and through social influencers, that they can target and incentivize without having to build elaborate or expensive technology solutions themselves," said Dyment. "Fitmoo is simply connecting everyone with an industry leading technology platform that allows for these connections to result in sales and earnings for the brands and the referring party."