NEW YORK (MainStreet) — The bass is thumping, and it’s 7 a.m. I’m at a pre-workday party inside Gilded Lily, a hip nightclub in Manhattan’s Meatpacking District. Around me, young professionals in media, finance, and fashion are applying body glitter, and one guy streaks eye black across his cheeks like a linebacker. It’s a little less metro-boulot-dodo, a little more oontz-oontz-oontz.
Alcohol-free morning dance parties like this one from Daybreaker, or a similar company called Morning Gloryville, have grown in popularity across the nation and world. The Daybreaker rave I attended featured a dance fest from 7 to 9 for $25 (an hour of yoga starting at 6 came at a $15 premium). Some 25,000 dancers have gathered at 52 events across the country and world since Daybreaker launched in December 2013. But do these smoothie-fueled shin-digs really pump workers up for the day? Or are they an evanescent fad that leaves workers sluggish?
“The average person, you wake up you’re kind of trudging to work, right?” said Radha Agrawal, Daybreaker co-founder. “We said, ‘What if as a social experiment, we started this really fun early morning dance party that starts your day off unlike anything else and that sort of brings a little mischief to your life during the week?'”
“It’s about empowerment, it’s about waking people up, it’s about instilling positive feelings…to choose a life that they want to live,” said Matt Brimer, Daybreaker’s other co-founder.