NEW YORK (TheStreet) -- Shares of HSN  (HSNI) climbed 4% on Friday following its better-than-expected earnings results on Thursday.

The company topped earnings per share and revenue estimates for the fourth quarter, growing the latter by 10% year-over-year. It was a "fantastic" quarter, according to Judy Schmeling, the company's CFO and COO. 

The multi-channel retailer is hitting on all cylinders, as digital sales climbed faster than overall revenues, up 12% year over year. Mobile now makes up 50% of the company's overall sales. 

Mobile is how consumers are shopping these days, plus it allows HSN to connect with those customers, she explained. 

HSNI Chart
HSN Inc. HSNI data by YCharts

Because of the company's success on mobile, HSN plans to allocate more capital and resources toward the division going forward. 

And despite what many people may think, the rise of mobile doesn't spell doom for the catalog business

"A lot of people say catalog is a dying business," she said, but it "reminds you about the brand and also connects and tells a story about the products and the lifestyle." 

Cold weather hasn't really had much of an affect on business, she added, since so much can be done online and via mobile. The consistency in sales has been rewarding for shareholders as well, as the company recently announced a $10 per share special dividend. 

HSN also announced a 4 million share buyback plan, offsetting the company's equity compensation program. 

Management is focused on returning value to shareholders, while still having enough to reinvest back into the business for long-term growth, she said.


-- Written by Bret Kenwell

Follow @BretKenwell

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.