Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

All three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 65 points (0.4%) at 17,452 as of Wednesday, Jan. 28, 2015, 12:05 PM ET. The NYSE advances/declines ratio sits at 1,122 issues advancing vs. 1,846 declining with 156 unchanged.

The Consumer Non-Durables industry currently sits down 0.2% versus the S&P 500, which is up 0.1%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Goodyear Tire & Rubber ( GT) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Goodyear Tire & Rubber is down $1.02 (-4.0%) to $24.26 on average volume. Thus far, 2.4 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3.8 million shares. The stock has ranged in price between $24.22-$25.05 after having opened the day at $24.72 as compared to the previous trading day's close of $25.28.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

The Goodyear Tire & Rubber Company, together with its subsidiaries, develops, manufactures, markets, and distributes tires, and related products and services in the United States and internationally. Goodyear Tire & Rubber has a market cap of $7.1 billion and is part of the consumer goods sector. Shares are down 11.5% year-to-date as of the close of trading on Tuesday. Currently there are 5 analysts that rate Goodyear Tire & Rubber a buy, 1 analyst rates it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its increase in stock price during the past year, good cash flow from operations and notable return on equity. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full Goodyear Tire & Rubber Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

2. As of noon trading, International Paper ( IP) is down $0.48 (-0.9%) to $53.30 on average volume. Thus far, 1.4 million shares of International Paper exchanged hands as compared to its average daily volume of 2.8 million shares. The stock has ranged in price between $53.10-$55.49 after having opened the day at $54.99 as compared to the previous trading day's close of $53.78.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

International Paper Company operates as a paper and packaging company in North America, Europe, Latin America, Russia, Asia, and the Middle East. International Paper has a market cap of $23.1 billion and is part of the consumer goods sector. Shares are up 0.4% year-to-date as of the close of trading on Tuesday. Currently there are 8 analysts that rate International Paper a buy, 1 analyst rates it a sell, and 4 rate it a hold.

TheStreet Ratings rates International Paper as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations and solid stock price performance. We feel these strengths outweigh the fact that the company has had sub par growth in net income. Get the full International Paper Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

1. As of noon trading, Ecolab ( ECL) is down $1.13 (-1.1%) to $105.35 on light volume. Thus far, 523,552 shares of Ecolab exchanged hands as compared to its average daily volume of 1.5 million shares. The stock has ranged in price between $105.17-$106.96 after having opened the day at $106.96 as compared to the previous trading day's close of $106.48.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

Ecolab Inc. provides water, hygiene, and energy technologies and services for customers worldwide. The company operates in four segments: Global Industrial, Global Institutional, Global Energy, and Other. Ecolab has a market cap of $32.1 billion and is part of the consumer goods sector. Shares are up 1.9% year-to-date as of the close of trading on Tuesday. Currently there are 11 analysts that rate Ecolab a buy, no analysts rate it a sell, and 4 rate it a hold.

TheStreet Ratings rates Ecolab as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, compelling growth in net income, revenue growth, reasonable valuation levels and good cash flow from operations. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Ecolab Ratings Report now.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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