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NEW YORK ( TheStreet) -- What doesn't kill this market only makes it stronger, Jim Cramer told his Mad Money viewers Friday. Cramer said on down days like today, the markets seem to be only resting and recharging before resuming their march to new highs.

Cramer said his game plan next week starts over the weekend after Netflix (NFLX - Get Report) released season three of House of Cards Friday. Netflix doesn't move on earnings, Cramer reminded viewers, it moves on subscriptions. This is the one time of year when subscriptions pop.

Also over the weekend will be Warren Buffett's annual letter to shareholders of Berkshire Hathaway (BRK.B - Get Report) . Cramer said Buffett is always a treasure trove of insights and ideas.

Turning to Tuesday, Cramer advised buying AutoZone (AZO after it reports as the company has a steady pattern of selling off before continuing higher. He was also bullish on Target (TGT - Get Report) , a stock he owns for his charitable trust, Action Alerts PLUS. Cramer said he'll also be listening to what Best Buy (BBY - Get Report) has to say about consumer spending.

On Wednesday, it's Honeywell (HON - Get Report) and Exxon Mobil (XOM - Get Report) in Cramer's crosshairs. He remains bullish on Honeywell and curious as to what Exxon's outlook for oil will be.

Next, on Thursday, Costco (COST - Get Report) and Kroger (KR - Get Report) will be reporting, and Cramer advised buying either on any weakness.

Finally, on Friday, Cramer said the latest U.S. jobs report should create some buying opportunities for investors who missed out earlier in the week.

Executive Decision: Cheryl Bachelder

For his "Executive Decision" segment, Cramer spoke with Cheryl Bachelder, CEO of Popeyes Louisiana Kitchen (PLKI , the restaurant chain that fell 9% when it reported earlier this week, despite delivering in-line earnings with a 10% rise in same-store sales. Shares of Popeyes are up 17% since Cramer last checked in back in mid-November.

Bachelder said it's an exciting time for Popeyes, as the company is becoming a big-name brand and has lots of new product innovations to talk about. She said he company have multiple years of growth ahead of it, as they can double in size here in the U.S. and expand overseas as well.

When asked about her success, Bachelder noted that Popeyes number one customer are the franchisees, the people that put it all one the line every day. She said that Popeyes makes listening to its franchisees the company's number one responsibility.

Finally, when asked about her use of cash, Bachelder said the best investment Popeyes can make is to reinvest in its business. But outside of that, the company is happy to return excess cash to shareholders and has a long history of doing so.

Cramer said this week's weakness in Popeye's is a buying opportunity.

Riding a Monster WhiteWave

How can an organic food maker and a decidedly inorganic beverage maker coexist, and even profit, in the same market? Cramer said WhiteWave Foods (WWAV and Monster Beverage (MNST - Get Report) may not share a culture or customers but they certainly share growth and profits.

On the surface, it may seem that WhiteWave only delivered an inline quarter when it last reported, but Cramer said that's only because the company is spending like mad to ramp up to meet demand for its all-natural milk, yogurt and organic offerings. The company had 45% growth last year and continues to make inroads in the U.S., Europe and China.

Meanwhile, Monster, the not-so-good-for-you energy drink maker, is also seeing double-digit sales growth as it takes market share from incumbent RedBull and also benefits from lower input costs.

Cramer said it may seem counterintuitive that both of these companies can be doing well, but they are, which is why both stocks can still be bought.

Executive Decision: Bill Tauscher

In his second "Executive Decision" segment, Cramer sat down with Bill Tauscher, chairman and CEO of gift card provider Blackhawk (HAWK , a stock that plummeted 11% earlier this week after the company reported an 11-cents-a-share earnings beat but only offered investors tepid guidance for the remainder of 2015.

Tauscher started off by saying that Blackhawk's business is doing just fine and is, in fact, growing around 15%. He said the slight revenue miss this quarter was caused by several moving pieces including an accounting change that re-classified some revenue, along with some non-recurring items including currency, interest and tax rate charges.

Tauscher went on to confirm that Blackhawk's recent acquisition will indeed be accretive to earnings for 2015.

When asked about digital gift cards, Tauscher said Blackhawk already offers over 370 of its cards digitally and is expanding its platform to offer and distribute even more. But for the time being, digital is not a big seller.

Cramer said the confusion surrounding the company's earnings may be a buying opportunity for investors to get into Blackhawk at a good price.

Lightning Round

In the Lightning Round, Cramer was bullish on Acadia Pharmaceuticals (ACAD , NXP Semiconductors (NXPI - Get Report) , Concho Resources (CXO - Get Report) , Noble Energy (NBL - Get Report) , Allegiant Travel (ALGT - Get Report) , Spirit Airlines (SAVE - Get Report) , Alaska Air Group (ALK - Get Report) and Nucor (NUE - Get Report) .

Cramer was bearish on Pengrowth Energy Trust (PGH , Talisman Energy (TLM , Worthington Industries (WOR - Get Report) and Aruba Networks (ARUN .

No Huddle Offense

In his "No Huddle Offense" segment, Cramer told viewers to stop listening to every ridiculous commentator that's warning of a market bubble. Cramer said he's not worried about a bubble and you shouldn't be either.

Cramer said that, in fact, we just had a tech bubble, and no, he's not talking about the one in 2000. He's talking about the one last year in 2014.

Cramer recalled that at the beginning of last year there was a deluge of new tech and biotech IPOs flooding the market, many of which had little to no revenue or earnings. Yet, the market continued to buy into deal after deal, even though nothing kills a bull market faster than oversupply.

While many of these "hot" IPOs from 2014 have faltered, some are still around, including Paylocity (PCTY - Get Report) and A10 Networks (ATEN - Get Report) . Cramer warned not to be tempted by these single-digit share prices, as these stocks are value traps to be avoided at all costs.

To watch replays of Cramer's video segments, visit the Mad Money page on CNBC.

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-- Written by Scott Rutt in Washington, D.C.

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At the time of publication, Cramer's Action Alerts PLUS had a position in TGT.