NEW YORK (TheStreet) -- Shares of Google  (GOOG - Get Report) are climbing, higher by 0.76% to $522 in early market trading Thursday, on reports that the global technology company will launch its project, code-named "Nova" later this year, Reuters reports.

The project includes plans to sell mobile phone plans directly to the company's customers and manage their calls and mobile data over a cellular network, Reuters added.

Google is expected to reach deals to buy wholesale access to Sprint (S) and T-Mobile US (TMUS) mobile voice and data networks, making it a mobile virtual network operator, Reuters noted.

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Mountain View, CA-based Google is primarily focused around key areas, such as search, advertising, operating systems and platforms, enterprise and hardware products, generating revenue by delivering online advertising. 

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