NEW YORK (TheStreet) -- Shares of Rocket Fuel (FUEL) and Noodles & Company (NDLS - Get Report) took a dive Friday, down 25% and 28%, respectively, after both companies reported disappointing earnings.
Rocket Fuel's conference call was "just miserable," said Jim Cramer, co-manager of the Action Alerts PLUS portfolio, during CNBC's "Mad Dash" segment. Management had very little visibility into its business, which is never a good sign, he added. The stock has been hammered relentlessly over the past 52 weeks, down about 80%.
Despite growing revenue 63% year over year, the results fell short of analysts' expectations. Guidance for the next quarter was also disappointing.
Noodles also hosted "one of the more disappointing conference calls," Cramer said.
While other restaurants including Denny's Corp. (DENN - Get Report) , Fiesta Restaurant Group (FRGI - Get Report) and Bloomin' Brands (BLMN - Get Report) seem to be doing fine, Noodles is clearly struggling. The company missed on revenue estimates and reported comparable-store sales of just 1.3%.
Management said it didn't promote enough, but Cramer said it's a lack of execution and the fact that Noodles doesn't have the right product for the consumer.
--Written by Bret Kenwell