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The Media industry as a whole closed the day down 2.1% versus the S&P 500, which was down 1.9%. Laggards within the Media industry included Gray Television ( GTN.A), down 4.3%, John Wiley & Sons ( JW.B), down 5.3%, CVSL ( CVSL), down 2.3%, VisionChina Media ( VISN), down 3.6% and Inuvo ( INUV), down 2.2%.

TheStreet Ratings Group would like to highlight 3 stocks that pushed the industry lower today:

Thomson Reuters ( TRI) is one of the companies that pushed the Media industry lower today. Thomson Reuters was down $1.14 (2.9%) to $38.82 on average volume. Throughout the day, 722,303 shares of Thomson Reuters exchanged hands as compared to its average daily volume of 786,500 shares. The stock ranged in price between $38.74-$39.89 after having opened the day at $39.85 as compared to the previous trading day's close of $39.96.

Thomson Reuters Corporation provides intelligent information for businesses and professionals worldwide. The company sells electronic content and services to professionals, primarily on a subscription basis. Thomson Reuters has a market cap of $32.3 billion and is part of the services sector. Shares are down 0.9% year-to-date as of the close of trading on Friday. Currently there are 4 analysts who rate Thomson Reuters a buy, no analysts rate it a sell, and 8 rate it a hold.

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TheStreet Ratings rates Thomson Reuters as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and increase in stock price during the past year. However, as a counter to these strengths, we also find weaknesses including feeble growth in the company's earnings per share, deteriorating net income and disappointing return on equity.

Highlights from TheStreet Ratings analysis on TRI go as follows:

  • Despite its growing revenue, the company underperformed as compared with the industry average of 8.6%. Since the same quarter one year prior, revenues slightly increased by 0.7%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • The current debt-to-equity ratio, 0.59, is low and is below the industry average, implying that there has been successful management of debt levels. Although the company had a strong debt-to-equity ratio, its quick ratio of 0.71 is somewhat weak and could be cause for future problems.
  • The company, on the basis of change in net income from the same quarter one year ago, has underperformed when compared to that of the S&P 500 and greatly underperformed compared to the Media industry average. The net income has decreased by 14.8% when compared to the same quarter one year ago, dropping from $271.00 million to $231.00 million.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. Compared to other companies in the Media industry and the overall market on the basis of return on equity, THOMSON-REUTERS CORP underperformed against that of the industry average and is significantly less than that of the S&P 500.

You can view the full analysis from the report here: Thomson Reuters Ratings Report

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At the close, Inuvo ( INUV) was down $0.03 (2.2%) to $1.22 on light volume. Throughout the day, 11,588 shares of Inuvo exchanged hands as compared to its average daily volume of 122,900 shares. The stock ranged in price between $1.21-$1.25 after having opened the day at $1.25 as compared to the previous trading day's close of $1.25.

Inuvo, Inc., together with its subsidiaries, operates as an Internet marketing and technology company that delivers advertisements to Websites and applications reaching desktop and mobile devices in the United States. It operates in two segments, Partner Network, and Owned and Operated Network. Inuvo has a market cap of $30.6 million and is part of the services sector. Shares are down 3.9% year-to-date as of the close of trading on Friday. Currently there are 2 analysts who rate Inuvo a buy, no analysts rate it a sell, and none rate it a hold.

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TheStreet Ratings rates Inuvo as a sell. The company's weaknesses can be seen in multiple areas, such as its unimpressive growth in net income, weak operating cash flow and generally disappointing historical performance in the stock itself.

Highlights from TheStreet Ratings analysis on INUV go as follows:

  • The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Internet Software & Services industry. The net income has significantly decreased by 37.0% when compared to the same quarter one year ago, falling from $0.64 million to $0.40 million.
  • Net operating cash flow has declined marginally to $1.13 million or 8.04% when compared to the same quarter last year. In addition, when comparing the cash generation rate to the industry average, the firm's growth is significantly lower.
  • In its most recent trading session, INUV has closed at a price level that was not very different from its closing price of one year earlier. This is probably due to its weak earnings growth as well as other mixed factors. The fact that the stock is now selling for less than others in its industry in relation to its current earnings is not reason enough to justify a buy rating at this time.
  • The revenue fell significantly faster than the industry average of 28.8%. Since the same quarter one year prior, revenues fell by 10.2%. The declining revenue appears to have seeped down to the company's bottom line, decreasing earnings per share.
  • INUV's debt-to-equity ratio of 0.62 is somewhat low overall, but it is high when compared to the industry average, implying that the management of the debt levels should be evaluated further. Regardless of the somewhat mixed results with the debt-to-equity ratio, the company's quick ratio of 0.78 is weak.

You can view the full analysis from the report here: Inuvo Ratings Report

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VisionChina Media ( VISN) was another company that pushed the Media industry lower today. VisionChina Media was down $0.35 (3.6%) to $9.40 on light volume. Throughout the day, 3,949 shares of VisionChina Media exchanged hands as compared to its average daily volume of 12,700 shares. The stock ranged in price between $9.40-$9.67 after having opened the day at $9.67 as compared to the previous trading day's close of $9.75.

VisionChina Media Inc., through its subsidiaries, provides advertising services in the People's Republic of China. The company operates out-of-home advertising network using real-time mobile digital television broadcasts to deliver content and advertising on mass transportation systems. VisionChina Media has a market cap of $49.4 million and is part of the services sector. Shares are up 0.2% year-to-date as of the close of trading on Friday.

TheStreet Ratings rates VisionChina Media as a sell. The company's weaknesses can be seen in multiple areas, such as its poor profit margins, generally disappointing historical performance in the stock itself and generally high debt management risk.

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Highlights from TheStreet Ratings analysis on VISN go as follows:

  • The gross profit margin for VISIONCHINA MEDIA INC is currently lower than what is desirable, coming in at 28.50%. Regardless of VISN's low profit margin, it has managed to increase from the same period last year. Despite the mixed results of the gross profit margin, VISN's net profit margin of -9.66% significantly underperformed when compared to the industry average.
  • Although VISN's debt-to-equity ratio of 6.28 is very high, it is currently less than that of the industry average. Even though the debt-to-equity ratio is weak, VISN's quick ratio is somewhat strong at 1.26, demonstrating the ability to handle short-term liquidity needs.
  • VISN's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 45.79%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. Compared to other companies in the Media industry and the overall market, VISIONCHINA MEDIA INC's return on equity significantly trails that of both the industry average and the S&P 500.
  • The net income growth from the same quarter one year ago has exceeded that of the S&P 500, but is less than that of the Media industry average. The net income increased by 22.6% when compared to the same quarter one year prior, going from -$3.70 million to -$2.87 million.

You can view the full analysis from the report here: VisionChina Media Ratings Report

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