NEW YORK (TheStreet) -- Just in time for this year's International Consumer Electronics Show, Gary Shapiro, CEO of the Consumer Electronics Association, reveals the 10 secrets to "ninja innovators" such as Apple (AAPL) , Amazon (AMZN) , Google (GOOGL) and Microsoft (MSFT)

Also a must read on this week's list of business books is the story behind Yahoo! (YHOO) CEO Marissa Mayer's fight for survival at the giant tech company. And if you're looking for some investing bargains, read how hedge fund millionaire Scott Fearon learned to sniff out businesses on the brink of extinction and profit from them.

These titles were chosen by TheStreet staff from among all the business books coming out this week listed by Barnes & Noble  (BKS) and Amazon. They are both new hardcovers and the first issue of paperback titles. TheStreet has selected the releases with the widest appeal. Be sure to see last week's books, which includes Jim Cramer's paperback release of Get Rich Carefully, as well as the books you should look out for this week.

Title: Dead Companies Walking: How A Hedge Fund Manager Finds Opportunity in Unexpected Places
Author
: Scott Fearon, Jesse Powell
Publisher: St. Martin's Press
Why You Should Read It: Hedge fund manager Scott Fearon has earned millions shorting stocks of businesses he believed were on their way to bankruptcy. Learn how Fearon was able to identify these doomed businesses from common mistakes made by management.
Release Date: Jan. 6
Price: $27

Title: Fairness Is Overrated (International Edition): And 51 Other Leadership Principles to Revolutionize Your Workplace (paperback)
Author
: Tim Stevens
Publisher: Thomas Nelson (HarperCollins)
Why You Should Read It: Real leadership can't be learned in a textbook but Stevens' Fairness is Overrated offers a blueprint for success with practical advice on how to create a healthy culture at any organization.
Release Date: Jan. 6
Price: $15.99

Title: Marissa Mayer and the Fight to Save Yahoo!
Author: Nicholas Carson
Publisher: Grand Central Publishing
Why You Should Read It: Can a "big lumbering tech company" stay relevant in today's rapidly changing business landscape? This is the fight that Yahoo! CEO Marissa Mayer is up against. Carson's narrative shares how Mayer went from Stanford University to CEO of a $30 billion corporation by age 38.
Release Date: Jan. 6
Price: $30

Title: Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses (paperback)
Author: Gary Shapiro
Publisher: HarperCollins
Why You Should Read It: Gary Shapiro, CEO of the Consumer Electronics Association, reveals 10 secrets of "ninja innovators" from Apple to Amazon, Google, Microsoft and others.
Release Date: Jan. 6
Price: $15.99

Title: Rumsfeld's Rules: Leadership Lessons in Business, Politics, War, and Life (paperback)
Author: Donald Rumsfeld
Publisher: HarpersCollins
Why You Should Read It: Who is better qualified to share lessons on leadership than from Donald Rumsfeld? Dig into hundreds of pithy, compelling and humorous observations about business and leadership that were first collected on 3x5 cards in a shoebox. Rumsfeld, through his long, distinguished career -- as a naval aviator, a U.S. Congressman, a top aide to four American presidents, a high-level diplomat, a CEO of two Fortune 500 companies, and the only twice-serving Secretary of Defense in American history -- has plenty to share for every stage of career and life.
Release Date: Jan. 6
Price: $15.99

Title: The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself
Author: Tim Leberecht
Publisher: HarpersCollins
Why You Should Read It: Find more meaning at your job, in the products you use, in the life you choose. Leberecht argues that society underestimates the importance of romance in our lives.
Release Date: Jan. 6
Price: $27.99

Title: Branding for the Public Sector: Creating, Building and Managing Brands People Will Value
Author: Paul Temporal
Publisher: Wiley
Why You Should Read It: Developing a home-run branding message like Nike (NKE) or Apple can work for the non-profit sector as well. Temporal's book presents strategies and actions for building a powerful brand and why the public sector will be the next big growth sector in branding.
Release Date: Jan. 7
Price: $40

Title: The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams (paperback)
Author: Deepak Chopra M.D.
Publisher: Amber-Allen Publishing
Why You Should Read It: Chopra's classic bestseller, this pocketbook edition holds timeless wisdom and practical steps for creating success in every area of your life.
Release Date: Jan. 10
Price: $10.95 (hardcover)

- Written by Laurie Kulikowski in New York.

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