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NEW YORK ( TheStreet) -- Our markets can't save the rest of world, Jim Cramer told his Mad Money viewers Friday. That's why investors headed for the exits -- they locked in profits and fled for the safety of bonds.
What will allow the bulls to return? Cramer said a bottom in oil prices wouldn't hurt, which is why he'll be focused on the earnings from Exxon Mobil (XOM - Get Report) and Anadarko Petroleum (APC) Monday, to see just how far back these companies will cut production.
Tuesday continues that trend, with earnings from National Oilwell Varco (NOV - Get Report) and BP (BP - Get Report) . Cramer said these two companies should further clarify just how fast oil prices might rebound.
Also on Tuesday, earnings from two Cramer faves, Walt Disney (DIS - Get Report) and Chipotle Mexican Grill (CMG - Get Report) . Cramer said a decline in tourism may bring down shares of Disney, which would be a buying opportunity.
On Wednesday it's Clorox (CLX - Get Report) and General Motors (GM - Get Report) , a stock Cramer owns for his charitable trust, Action Alerts PLUS, reporting. Cramer said he's still a fan of both companies and thinks GM could bottom right here if the company raises its dividend.
Then, on Thursday, it's Buffalo Wild Wings (BWLD) , always a favorite during football season, and Twitter (TWTR - Get Report) , a second Action Alerts PLUS name. Cramer said Wild Wings should have a good quarter and he still sees value in Twitter.
Finally, on Friday, it's the latest employment report that will be driving the markets. Cramer said by then the markets should have answers on the state of the oil market and just how well the rest of the U.S. economy is faring.
Betting on Boot Barn
Investors looking for a terrific little regional-to-national retail growth story should try on Boot Barn (BOOT - Get Report) , Cramer told viewers. He said this speculative stock came public last October at $16 a share and has already risen to over $20. But that could be just the beginning.
Cramer emphasized that Boot Barn is a small, speculative company, with just 166 stores in 26 states that sell western and work boots, apparel and accessories. Boot Barn does have a $20 billion addressable market, however, and the company projects it could support up to 400 locations because nearly 45% of its ecommerce sales stem from areas where the company has no physical stores.
Boot Barn has grown same-store sales for the past 20 consecutive quarters and boasts that 89% of its merchandise is currently sold at full price. Coupons need not apply.
Why is Boot Barn speculative? Cramer said it's because the company sports an operating margin of just 8%, which could rise to 10% eventually as it benefits from an improved supply chain and economies of scale.
Shares of Boot Barn trade at 23 times 2016 earnings, but Cramer said he feels 29 times earnings would be more appropriate given the company's growth and potential. That would value shares 25% higher than where they trade today.
Listening to Google
Cramer explained that Google, an Action Alerts PLUS holding, initially plummeted $17 a share when it reported, only to rebound $24 a share the following day. That's why Cramer always cautions to "never trade on headlines," and instead to what the company has to say on its conference call.
In the case of Google, Cramer said it wasn't the earnings that mattered as much as it was the commentary. Google is not known for explaining itself to investors, he said. This quarter management did just that, detailing currency headwinds and one-time charges, telling investors they actually care about the stock price and about returning cash to shareholders.
Cramer said this was a 180-degree change from previous quarters, one that makes Google's 15.5 multiple seem cheaper than ever. The company had a solid quarter, he concluded, and investors finally know how that happened.
Off the Tape
In his "Off The Tape" segment, Cramer sat down with Adam Aronson, CEO of the privately held Arrowsight, a company that uses remote video monitoring to help its clients improve safety and efficiency in the workplace.
Aronson explained that sports teams review their work after every game, so why shouldn't companies do the same? He said Arrowsight is focused primarily on the health care and food manufacturing industries at the moment, both of which have many risk factors and a strong desire to increase efficiencies.
For example, Aronson said Arrowsight provides real-time feedback to doctors and nurses in operating rooms, helping them reduce the spread of infection. In the meat-packing industry, the company has been able to reduce the risk of contamination.
In a world where "your call may be monitored for training and quality purposes," why wouldn't you want video monitoring where it matters most?
In the Lightning Round, Cramer was bullish on FireEye (FEYE - Get Report) , Hain Celestial Group (HAIN - Get Report) , Whole Foods Markets (WFM) , Vector Group (VGR - Get Report) , Skyworks Solutions (SWKS - Get Report) and GW Pharmaceuticals (GWPH) .
No Huddle Offense
In his "No Huddle Offense" segment, Cramer said that while he's still a big fan of Shake Shack (SHAK - Get Report) and its founder, Danny Meyer, the stock, which priced its initial public offering at $21 a share and opened at a lofty $47, is now risky.
Cramer explained that when it comes to IPOs, there are two types of shareholders -- traders and owners. With shares of Shake Shack now fully valued, Cramer said the traders, or flippers, will be out in force, pushing shares lower until the company can grow into its new market valuation.
If investors can endure that pain and wait it out, Shake Shack is still a great story, Cramer concluded. Just realize that shares will likely go lower before they go higher.
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-- Written by Scott Rutt in Washington, D.C.
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