Investors are scrambling to find 2015's version of BlackBerry.
Although not an easy thing to do, several ugly ducklings from this year are capable of turning into 2015 swans. Sprint (S) (down 60.74%) and Advanced Micro Devices (AMD) (down 31.27%) are two candidates to keep an eye on.
Take a look at the chart:
After losing more than 60% of its value in 2014, compared with the 8.91% gain in the Dow Jones Industrial Average and the 13.01% gain in S&P 500, Sprint has a lot to prove next year. Already having a bad year, things got worse after the company's $32 billion bid for rival wireless carrier T-Mobile ( TMUS) (down 18.28%) was shot down by federal regulators, costing Chief Executive Dan Hesse his job.
Marcelo Claure, the former chief executive of wireless-distribution company Brightstar, in now at the helm.
His first course of action should be to change Sprint's culture. Like BlackBerry, Claure can change things by focusing on Sprint's strengths to help narrow the gap with larger rivals AT&T (T) and Verizon (VZ) .
To better compete with AT&T and Verizon, Sprint must invest in its long-term evolution network. The company must also ramp up its marketing strategy and change how it is perceived by customers.
Not only would this help reduce the churn rate, or customer cancellations, it would also help raise the average revenue per user metric, helping Sprint to raise the value of each customer.