Not only did Apple win the battle for the hearts and minds of consumers the world over but more impressive was its margin of victory: not even close.
According to the researchers at Flurry (a Yahoo (YHOO) company) Apple mobile products garnered more than half of all new device activations worldwide from December 19 through Christmas Day. The exact figure was 51.3% for Apple devices. Samsung (SSNLF) came in at a distant 17.7%, Microsoft (MSFT) (Nokia) scored a dismal 5.8%. Sony (SNE) and LG barely kept up with 1.6% and 1.3% respectively. Xiaomi, Huawei, and HTC all registered less than one percent shares on Christmas Day which is not an important gift-giving holiday in many Asian markets.
Apple sold 10 million new iPhone 6 and 6 Plus smartphones in the first weekend of release as well as a record 39.3 million devices in the quarter ended September 30, Apple shares were down 0.64% to $113.18 in early morning trading in New York.
To put that margin of victory in perspective researchers found that for every Samsung device activated Apple activated nearly three. For every Microsoft Lumia device activated, Apple activated close to nine. The recent release of the iPhone 6 and 6 Plus surely helped.