But sometimes, the "best isn't always enough," he said on CNBC's "Mad Dash" segment. The company topped earnings per share and revenue estimates and while the stock is higher in early Friday trading, it was lower in the premarket.
The stock has gradually moved higher for the past year, soaring 161% with surprisingly low volatility.
After this kind of price action, investors take profits, no matter how good the earnings are, Cramer reasoned. But once the "smoke clears," investors should buy the stock.
Another stock investors should buy once the smoke clears is Kimberly-Clark (KMB) . Thomas Falk, the CEO, has done a "terrific job" for many years, he said. So for this quarter, he deserves a "pass," Cramer explained.
The company experienced currency issues in Venezuela that led to an EPS miss. It didn't help that revenue also missed expectations and declined 1.4% year over year. As a result, the stock is down 5.3%.
Turning to SanDisk (SNDK) , investors should avoid the stock, even though it looks like it's cheap, based on valuation.
After preannouncing worse-than-expected results a little more than one week ago, the company issued underwhelming guidance when it reported earnings Thursday after the close.
Its customers don't seem to want SanDisk's products and the stock "has been a big disappointment," Cramer said.
More broadly speaking, Cramer expects to see technology, restaurant and retail stocks do well in 2015. If oil prices stay low, then industrial companies should outperform as the global economy is set to grow.