NEW YORK (MainStreet) — With Christmas finally in the rearview mirror and New Year's Day coming up fast, millions of Americans have some time to reflect on their year and look forward to the next one.
Sharon Goldman, a New Jersey small-business consultant who runs the website BloomGrowThrive, says entrepreneurs would do well to have an end-of-the-year "talk" with themselves.
"Maybe you're anxious about having enough work to get you through the New Year," she says. "Or maybe you're swamped and trying to figure out how to create better balance as you go into 2015. Or you did just fine business-wise all year long but know you need to market yourself better — the website needs work, your social media needs a tune-up, your email list is dusty, your prospecting and networking habits are rusty."
That's all OK, Goldman says. Take a deep breath and take the time for these five things:
1. Take stock of your finances. How did you do this year? How did it compare with last year? What are your goals for 2015?
2. Do some self-care. Take a walk, even if it's cold. Get up and stretch. "Get a manicure or massage," she advises. "You worked hard all year long, you deserve to regroup."
3. Try not to fall into the comparison trap. "This is a prime time to fall prey to comparing yourself to everyone else on Facebook, Twitter and LinkedIn, or even in your own community," Goldman says. "The fact is, you don't really know how people did business-wise this year. Focus on your own goals."