NEW YORK (TheStreet) -- Shares of Facebook (FB) are up 0.61% to $81.10 after the social network scored a deal with the National Football League to integrate video clips with ads from Verizon Communications (VZ) , the Wall Street Journal reports.
The league on Tuesday will begin posting short video clips on the social-networking service, ranging from game highlights to NFL news and fantasy-football advice, sources told the Journal.
The clips will be immediately followed by ads from Verizon Wireless, which will pay to promote the clips within NFL fans' Facebook news feeds.
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Facebook and the NFL plan to share the ad revenue, the Journal noted, though specific financial terms were not available.
Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation:
"We rate FACEBOOK INC (FB) a HOLD. The primary factors that have impacted our rating are mixed - some indicating strength, some showing weaknesses, with little evidence to justify the expectation of either a positive or negative performance for this stock relative to most other stocks. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and impressive record of earnings per share growth. However, as a counter to these strengths, we find that the stock itself is trading at a premium valuation."