NEW YORK (TheStreet) -- Shares of Facebook (FB) are slipping, lower by 0.92% to $80.70 in midday trading Tuesday, following comments about its new functions by analysts at Morgan Stanley this morning.
Facebook added new functions including "search" and "trending" for the mobile consumer product, as well as calls to action features for Facebook pages for businesses.
Analysts at the firm said they do not think "that Facebook can meaningfully impact Google's (GOOGL) search share, despite its improvements to search."
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However, in the near term, Morgan Stanley believes Facebook is the winner in the shift to mobile display brand advertising, where it can leverage features such as "trending" to push high-quality, contextualized ad content to users, and calls to action for businesses.
Morgan Stanley added that, "Facebook is building out its platform to expand beyond just social content, as we recently saw Facebook release a verticalized news platform that features only tech news to supplement their newswire."
The company also made improvements to their graph search, now allowing keyword searches to find specific posts.
Separately, TheStreet Ratings team rates FACEBOOK INC as a Hold with a ratings score of C. TheStreet Ratings Team has this to say about their recommendation: