NEW YORK ( TheStreet) -- Starbucks (SBUX) hopes to ring in the new year by addressing two nagging issues: Crowded lines that move at a snail's pace and slowing traffic to U.S. stores due to more mobile purchasing by consumers.
Consider these issues to be partly a byproduct of Starbucks' own success. To keep its sales and earnings percolating for hungry investors, Starbucks has introduced a host of new drinks such as shaken iced teas from Teavana and food items such as paninis to its menu.
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In the view of some on Wall Street, though, these new products have ratcheted up preparation complexity for baristas and slowed lines to a crawl. And after years of same-store sales increases that have long been the envy of most retailers in the United States and the continuing shift to mobile consumption that is hurting retailers with physical stores, growth rates here at home have begun to moderate.
Let's look at the challenges that Starbucks faces in 2015 and how it plans to address them.Must Read: Whole Foods CEO on How it will Beat Rivals in 2015