NEW YORK (TheStreet) -- Oracle (ORCL) shares are down 0.1% to $45.96 on heavy trading Monday after the enterprise software and computer hardware products manufacturer and service provider announced that it purchased data tracking firm Datalogix for an undisclosed amount.
Datalogix' clients currently include names like Ford (F) , Kraft (KRFT) , Facebook (FB) and Twitter (TWTR) , and the company will continue to operate independently until it is added to the Oracle Data Cloud.
"The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available," the company said in a statement.
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The company's stock experienced a bump in trading last week following the release of its second quarter earnings results last Wednesday. The company reported earnings of 69 cents per diluted share on revenue of $9.6 billion.
Wall Street was expecting the company to earn 68 cents per diluted share on revenue of $9.5 billion during the quarter.
TheStreet Ratings team rates ORACLE CORP as a Buy with a ratings score of A. TheStreet Ratings Team has this to say about their recommendation: