NEW YORK (TheStreet) - Looking for a last-minute gift this week? A book from this week's new business book releases could be the perfect solution.
Learn how to create a winning formula for innovation with Pearson's paperback release of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. Interested in reading more about the inner workings of emerging pharmaceuticals companies? Simon & Schuster's The Antidote: Inside the World of New Pharma is a good bet.
The titles were chosen by TheStreet staff from among all the business books coming out this week listed by Barnes & Noble and Amazon. They are both new hardcovers and the first issue of paperback titles. TheStreet has selected the releases with the widest appeal. Be sure to see last week's books as well as the books you should look out for this week.
Title: Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (paperback)
Author: Deepa Prahalad, Ravi Sawhney
Publisher: Pearson FT Press
Why You Should Read It: How do you make innovation magic happen at your company? Predictable Magic is a step by step approach to "psycho-aesthetics," the theory behind creating deep emotional connections between consumers and brands. From research to strategy to implementation to consumer experience, the book is a step by step approach on how to make that happen.
Release Date: Dec. 21
Title: The Risk Factor: Why Every Organization Needs Big Bets, Bold Characters, and the Occasional Spectacular Failure
Author: Deborah Perry Piscione
Publisher: St. Martin's Press
Why You Should Read It: Great business icons like Richard Branson, Steve Jobs and Elon Musk have something in common - they took risks to achieve greatness and success. Too many companies are playing it safe today, Perry Piscione argues. They need to get back into the risk-taking game.
Release Date: Dec. 23
Title: The Antidote: Inside the World of New Pharma (paperback)
Author: Barry Werth
Publisher: Simon & Schuster
Why You Should Read It: Want to learn more about the nuts and bolts of pharmaceutical research and development? Werth's book takes readers into the world of Vertex, the highs and lows as the company tries to develop drugs for HIV, rheumatoid arthritis, hepatitis C, and cystic fibrosis, as well as its corporate culture.
Release Date: Dec. 23
Title: Strategize to Win: The New Way to Start Out, Step Up, or Start Over in Your Career
Author: Carla A. Harris
Publisher: Hudson Street Press
Why You Should Read It: The working world isn't what it used to be and that goes for new to the job market workers, second-career strivers or those just looking to get ahead at their current firm. So how can you succeed? Harris' tools can help career-minded folk get "unstuck" from bad situations, redirect their momentum and position themselves to successfully manage their careers.
Release Date: Dec. 26