NEW YORK (TheStreet) - Looking for a last-minute gift this week? A book from this week's new business book releases could be the perfect solution.
Learn how to create a winning formula for innovation with Pearson's paperback release of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business. Interested in reading more about the inner workings of emerging pharmaceuticals companies? Simon & Schuster's The Antidote: Inside the World of New Pharma is a good bet.
The titles were chosen by TheStreet staff from among all the business books coming out this week listed by Barnes & Noble and Amazon. They are both new hardcovers and the first issue of paperback titles. TheStreet has selected the releases with the widest appeal. Be sure to see last week's books as well as the books you should look out for this week.
Title: Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (paperback)
Author: Deepa Prahalad, Ravi Sawhney
Publisher: Pearson FT Press
Why You Should Read It: How do you make innovation magic happen at your company? Predictable Magic is a step by step approach to "psycho-aesthetics," the theory behind creating deep emotional connections between consumers and brands. From research to strategy to implementation to consumer experience, the book is a step by step approach on how to make that happen.
Release Date: Dec. 21