NEW YORK (TheStreet) -- Shares of Zynga (ZNGA) continued to rise, up 6.97% to $2.61 in morning trading Friday, after the company debuted its new mobile runner game Looney Tunes Dash! earlier this week.
"While the setting will instantly evoke memories for Looney Tunes fans, we're also delivering a unique experience based on the requests we heard most often from players - a Runner game that rewards completion and puts new challenges around every twist and turn," Zynga said.
Zynga, which debuted the massive hit Words With Friends in 2009, has a rapidly growing mobile business that could "move the needle," and offset the headwinds around its legacy Facebook and web game business, according to a research note from Jefferies.
Exclusive Report: Jim Cramer’s Best Stocks for 2015
Separately, TheStreet Ratings team rates ZYNGA INC as a "sell" with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate ZYNGA INC (ZNGA) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income and disappointing return on equity."
Highlights from the analysis by TheStreet Ratings Team goes as follows: