The firm said it lowered its numbers on the Dunkin Donuts/Baskin Robbins operator based on the company's new growth expectations.
On Thursday, Dunkin issued weak guidance for the 2015 fiscal year.
"As we lamented following the Analyst Day, Dunkin continues to face highly promotional and discount-oriented competition, as well as sluggish consumer spending growth. We like Dunkin's multiple same store sales drivers, but none have provided a silver bullet to accelerating and sustaining growth," Jefferies said.
Shares of Dunkin Brands are lower by 0.29% to $42.92 at the start of trading this morning.
Separately, TheStreet Ratings team rates DUNKIN' BRANDS GROUP INC as a Buy with a ratings score of B. TheStreet Ratings Team has this to say about their recommendation:
"We rate DUNKIN' BRANDS GROUP INC (DNKN) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, impressive record of earnings per share growth, compelling growth in net income, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."