The firm said it lowered its numbers on the toys and games maker as it believes industry sales appear to be soft for the holiday period.
BMO Capital has a "market perform" rating on Hasbro stock.
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"In the fourth quarter it appears the domestic toy industry has taken a turn for the worse, declining about 2% after being up nearly 4% over the first nine months. Furthermore, we believe Hasbro has been losing share to competitors, most of them privately held, and has seen domestic retail slide by 7% so far in the quarter," the firm said.
Separately, TheStreet Ratings team rates HASBRO INC as a Buy with a ratings score of A-. TheStreet Ratings Team has this to say about their recommendation:
"We rate HASBRO INC (HAS) a BUY. This is based on the convergence of positive investment measures, which should help this stock outperform the majority of stocks that we rate. The company's strengths can be seen in multiple areas, such as its revenue growth, compelling growth in net income, good cash flow from operations, notable return on equity and increase in stock price during the past year. We feel these strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated."