"While the setting will instantly evoke memories for Looney Tunes fans, we're also delivering a unique experience based on the requests we heard most often from players - a Runner game that rewards completion and puts new challenges around every twist and turn," Zynga said.
Zynga's fast-growing mobile business now looks large enough to "move the needle," offsetting the headwinds around its legacy Facebook and web game business, Jefferies analysts said in a note.
The company has a legitimate hit with Words with Friends, Jefferies noted, adding that a number of new mobile games should have a positive impact on user metrics.
Separately, TheStreet Ratings team rates ZYNGA INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate ZYNGA INC (ZNGA) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income and disappointing return on equity."