NEW YORK (TheStreet) -- Shares of Zynga (ZNGA) are up 4.09% to $2.41 after the company, which develops, market and operates online social games as live services played over the Internet and on social networking sites and mobile platforms, launched its entry into the mobile Action Strategy category with an early beta of a new mobile game: "Empires & Allies."
The company said Action Strategy is one of the most popular categories on mobile, adding that the beta of new "Empires & Allies" marks the first step for Zynga and its commitment to this category throughout 2015.
The new "Empires & Allies" completely reimagines the brand for today's mobile audience based on player feedback and insights the team has learned over the years, the company said in a statement.
In June 2011, Empires & Allies began on Facebook (FB) and within a month had nearly 40 million users. That version ended on Facebook in April 2013.
TheStreet Ratings team rates ZYNGA INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:
"We rate ZYNGA INC (ZNGA) a SELL. This is driven by a number of negative factors, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income and disappointing return on equity."