NEW YORK (TheStreet) -- BlackBerry (BBRY) announced its new, top-of-the-line smartphone, the Classic, in lower Manhattan, this morning. They chose the location, near Wall Street, to emphasize the point that this phone, and BlackBerries in general, are still important business tools.
The company spent a fortune introducing this smartphone hosting the event at Cipriani's -- the cavernous restaurant space on lower Broadway in front of the infamous bronze bull. They took nearly an hour-and-a-half to offer presentations along with testimonials from a number of corporate leaders explaining why they've chosen and are sticking with BlackBerry devices.
At midday, BlackBerry shares were gaining nearly 5% to $9.96 in New York.
The new Classic is a big improvement over the company's last workhorse model the Bold 9900 introduced in mid-2011. The company believes the Classic excels at what BlackBerries have always offered -- the best, most secure email communications solution on the market. In addition this new phone is said to deliver three times faster browser speeds, 60% more screen space, 50% longer battery life and a greater variety of applications through BlackBerry World and the Amazon.com's (AMZN) Amazon Appstore.
Classic is physically larger than the Bold, has a 3.5-inch square touchscreen display (294 dots-per-inch), a 1.5 GHz Qualcomm (QCOM) Snapdragon processor, 2 GB RAM, 16 GB of device storage (expandable by up to 128 GB), and improved 2MP front- and 8MP rear-facing cameras. Blackberry says its engineers have even improved its world-famous QWERTY keyboard.
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