NEW YORK (TheStreet) -- Just in time for reporting its earnings, General Mills (GIS) , the maker of Cheerios cereal and Yoplait yogurt, announced it will launch 50 new products in the second half of fiscal year 2015.
The Minneapolis company reports fiscal second-quarter results Wednesday. Shares are up over 1% today and over 4% for the year to date.
Jeff Harmening, executive vice president and chief operating officer, U.S. retail, said in a statement that starting in January General Mills will focus on meeting consumer demand for "better for you" snacks. That means snacks that have added protein, are gluten-free and made with simple ingredients.
The change comes at a time when the packaged food industry is suffering from a shift in consumer demand and spending.
If successful, those snacks will be better for the 90-year-old company's bottom line, too.