NEW YORK (TheStreet) - The list of new business books coming out this week is short and sweet, but could make for good holiday presents.
Still struggling to engage in social media marketing? Check out "Social Media Marketing for Dummies" on Dec. 15. Thinking about going out on your own? Make sure to invest time in reading "The Seven Sins of Innovation: A Strategic Model for Entrepreneurship."
The titles were chosen by TheStreet staff from among all the business books coming out this week listed by Barnes & Noble and Amazon. They are both new hardcovers and the first issue of paperback titles. TheStreet has selected the releases with the widest appeal. Be sure to see last week's books as well as the books you should look out for this week.
Title: Social Media Marketing for Dummies (paperback)
Author: Shiv Singh, Stephanie Diamond
Why You Should Read It: Incorporating social media into any marketing campaign is vital these days, but it might be overwhelming to those who are technology challenged. Singh and Diamond present a strategy for launch in an easy-to-read style perfect for the novice or time-pressed marketer.
Release Date: Dec. 15
Title: The Seven Sins of Innovation: A Strategic Model for Entrepreneurship
Author: Dave Richards
Publisher: Palgrave Macmillan
Why You Should Read It: Pick up this book if you want to get a clear prescription on the seven key psychological determinants of success - or failure - for innovation and entrepreneurial endeavors.
Release Date: Dec. 19