NEW YORK (TheStreet) -- "We're a big-box concept, a home decor superstore," At Home CEO Lee Bird told TheStreet TV's Jill Malandrino. The retailer carries 50,000 home decor items in its store, which are roughly the size of a Costco Wholesale (COST) .
The company covers every room, with everyday low pricing, he added. At Home doesn't have much of an omni-channel presence -- something Lee said they are working on -- because its customers loves to come into the store, spend a few hours and ultimately make their purchase on the same day.
The big theme in 2014 has been online sales and omni-channel operations. But big box, brick-and-mortar retailers aren't dead. In fact, some may say the group is making a comeback by creating enjoyable shopping experiences for its customer, like At Home.
The company continues to grow its store count by about 20% per year. Currently, there are 81 stores in 21 states, largely focused in the Midwest and nearby areas. At Home's store growth is likely to continue in 2015 and 2016.
The goal is to expand even further into new markets, as well as increase the number of stores in areas that have already been covered, Lee said. The company also continues to generate positive same-store sales growth.
As for the overall consumer, Lee says they still seems to be somewhat cautious, a lasting effect from the Great Recession.
"I think the consumer is vey careful with their money," he concluded, "and that's likely to continue going forward."
-- Written by Bret Kenwell